Unfair or Deceptive Business Practices

Florida’s Deceptive and Unfair Trade Practices Act (FDUTPA) was created in 1973 to give consumers in Florida stronger protection against commercial wrongdoing.  In short, an unfair or deceptive business practice is an action by a business that misleads consumers into purchasing their product or service.  Notably, in Florida, the unfair or deceptive trade practice does not have to be intentional to be illegal.  A valid claim under Florida’s Deceptive and Unfair Trade Practices Act has 3 elements: (1) a deceptive or unfair trade practice; (2) causation; and (3) actual damages. 

If you have been a victim of an unfair or deceptive business practice, the Davis Law Firm can help you get the compensation you deserve.  Some examples of deceptive trade practices include:

  • False advertising
  • Deceptive guarantees
  • Deceptive pricing
  • Charging higher prices than advertised for a particular product or service
  • Providing an unreasonably low estimate for a job and then charging more money for “extras” in order to raise the overall price
  • Charging higher interest rates than advertised
  • Automatic renewal of a contract without your consent

In addition, a per se violation of FDUTPA can occur when a company’s actions violate a specific guideline, statute, rule, or public policy.  Call us today to discuss your situation. We often take cases involving unfair or deceptive business practices on a contingent fee basis, meaning that we do not get paid unless you do.


The Davis Law Firm is located in Jacksonville, Florida and serves clients throughout the states of Florida and Georgia, including Jacksonville, Miami, Pensacola, Orlando, Tampa, St. Petersburg, St. Augustine, Fort Myers, Daytona Beach, Panama City, Destin, Melbourne, Fort Lauderdale, West Palm Beach, Tallahassee, the Florida Keys, and everywhere in between.

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231 East Adams Street, Jacksonville, FL 32202
| Phone: 904.400.1429

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